PR Opportunities

We offer many PR opportunities at Enterprise 2.0 2008 to help make the most of your company's exposure at the event. All of the following services are included at no charge to exhibitors:

PR Strategy and Counsel
Exhibitor Announcements Press Release
Editorial Opportunity
Press/Analyst Media List
Collateral Drop Off
Press Coverage from Past Events
Executive Quote for Your Press Release
Encourage Your Press, Analysts and Bloggers to Register
Exhibitor PR Service Partner: PR Newswire

PR Strategy and Counsel

We have several options and resources available to help in your PR strategy and counsel. Our Enterprise 2.0 team is available to assist with any PR questions or before or during the event - from tips on contacting the media to PR advice based on industry events and topics at the Enterprise 2.0 Conference.

Our PR partner, Horn Group, is also available to offer counsel with your Enterprise 2.0 communications strategy and media relations effort. As an Enterprise 2.0 Conference exhibitor, you’ll receive a special Enterprise 2.0 conference rate. Please contact Len Dieterle at for more information.

Exhibitor Announcements Press Release

Get noticed in the June 2nd exhibitor announcements press release. This press release is a great resource to exhibitors who will be making an announcement during Enterprise 2.0 and would like to give a small preview prior to the event. Submit an announcement with no more than 50 words, announcing your new company, product or service. The announcement can not have been previously released to the media. Exhibitors can submit their announcement by logging into the Exhibitor Resource Center (ERC), open the Marketing and PR Tasks and go to PR Task: Announce Your New Product(s). Embargo dates will certainly be honored. Deadline to submit your description through the ERC is May 23rd.

Editorial Opportunity – Executive Interviews

Are you lauching a product or service at Enterprise 2.0? If so, we’d like to interview one of your company’s executives to be podcast and posted to the Enterprise 2.0 web site. A limited number of companies will be selected from submissions received for this opportunity based on uniqueness of the product/service and availability of the company’s executive. To be considered, send information on your executive and product launch to Natalia Wodecki at by May 12. Embargo dates will be honored.

Press/Analyst Media List

The Enterprise 2.0 media list will be available a month before the event on May 12th, through the Exhibitor Resource Center (ERC). Participating companies may use this list to conduct outreach to relevant press/analysts in their respective industry and schedule briefings. To access the press list log into the ERC, open the Marketing and PR Tasks and go to PR Task: Download Enterprise 2.0 2008 Pre-Registered Press List. Please note that it is our policy to not give out the press list to agencies or contractors. If your agency or contractor would like to access to the list, they must either obtain it from you or someone at your company, or you must grant them access to the ERC so they can download it themselves.

Collateral Drop Off

Exhibitors can drop off press collateral (media kits) at the Media Center at the Westin on Monday morning, June 9th. Please leave at least 20 kits and remember to pick up any remaining kits at the end of the event. It's a good idea to bring more with you just in case.

Press Coverage from Past Events

Read comments from the press during Enterprise 2.0 2007 to give you a better understanding of the feedback from the previous year's event. Click here for video, photos and podcasts of past shows.

Executive Quote for Your Press Release

If you'd like to add a quote for your release from the Enterprise 2.0 GM, Steve Wylie, send your release and suggested quote to Natalia Wodecki at for approval.

Encourage Your Press, Analysts and Bloggers to Register

If you would like to encourage any of your regular press , analyst or blogger contacts to register for Enterprise 2.0 2008, you can direct them to our press and analyst registration site.

Exhibitor PR Service Partner: PR Newswire

PR Newswire is the official news service for Enterprise 2.0. PR Newswire provides global electronic distribution, targeting, measurement, translation and broadcast services on behalf of 40,000 corporate, government, association, and other customers worldwide.

PR Newswire is extending several special offers to all Enterprise 2.0 exhibitors. PR Newswire’s offer includes:

• Complimentary first year PR Newswire membership for all exhibitors wishing to join PR Newswire for the first time. Automatic posting of event-related news sent via PR Newswire to all PR Newswire Web properties including PR Newswire for Journalists and the PR Newswire online news center ($195 value).
• Opportunity to purchase the MediaRoom ShowCase service for the event at $800 ($100 savings). MediaRoom ShowCase is an online pressroom – a one stop, efficiently packaged Web site that houses your press kits, event releases and important information, specifically designed for the trade show audience. It is flexible and easy-to-use, making it a must-have for Enterprise 2.0.
• Exhibitors purchasing a MediaRoom ShowCase will also receive a one-time 20% discount off of their next event-related news release distributed over PR Newswire's national US1 circuit.

If you would like more information about the many services that PR Newswire provides, please call 1-800-858-7057 or e-mail and mention Enterprise 2.0.

For further information on:

Promoting company participation at Enterprise 2.0
Interviewing Enterprise 2.0 executives
Exhibitor and vendor related questions
Other exhibitor support

Please contact:

Natalia Wodecki
PR Manager
email:
415 947-6762