Social software will radically change how you connect with your coworkers, partners and customers. This track covers everything from social networking, blogging, microblogging, wikis, tagging and social bookmarking to Office 2.0 applications and the evolving collaboration platforms and portals.
TuesdayWednesdayThursday
Social bookmarking installations often go from good to great to overwhelming. Although social bookmarking offers a rich potential for discovery and connecting it requires analysis and understanding of what is hidden in the mass of shared contributions. This session will show how to manage and make sense out of this flood of information.
Speaker - Thomas Vander Wal, Principal & Sr. Consultant, InfoCloud Solutions, Inc.
Wikis and tags -- user-generated metadata -- are a mainstay of Web 2.0. They also show promise for Enterprise 2.0, but the enterprise introduces a unique set of challenges: without centralized authority, how can we tame that chaos, and how can it coexist with more formal content? Hear how new search and information access techniques manage this.
Traditional Enterprise businesses are contemplating on how web 2.0 technologies impacts the ways they engage with and manage employees. Governance-based and top-down models are challenged by more democratic expressions that are redefining how employees are coming together to learn, share, and communicate.
In this session, learn how companies like Microsoft and Accenture are experiencing the transformation of readiness and knowledge management businesses, and helping other companies in the process. We will talk about the disruption of web 2.0 concepts on core business functions, and how their business models need to evolve to realize the potential. We will discuss how new media and social networking concepts are a primary catalyst for change.
Lastly, we will share the lessons learned to provide some insight on the types of challenges you may encounter. The goal is to stir up open discussions around questions such as: Can web 2.0 concepts actually help organizations? Is it all worth it? What are the gains in productivity, profitability, knowledge, expertise, employee retention? Are employees making the best use of this newly found freedom?
Speaker - Ludovic Fourrage, Group Program Manager, Microsoft
The many-to-many dynamics of social media are introducing a wave of new realities for business. Blogs, discussion boards, video-sharing, podcasts, etc. are becoming part of the everyday professional experience. Companies are waking up to a buyer market that wants to engage with them directly-- will they be prepared? What is on the horizon that will irrevocably change the way employees/customers/partners connect, communicate and collaborate? Join the conversation as social media business strategist and leading voice Chris Brogan hosts two social media experts who will share their experiences: Maggie Fox, Founder and CEO of the Social Media Group agency, and communications strategist, Katie Delahaye Paine.
Moderator - Chris Brogan, Vice President, Strategy & Technology, CrossTechMedia
Chris Brogan uses social media and technology to build digital relationships for businesses, organizations, and individuals. He has merged his experience in technology (enterprise IT and wireless telephony) with his passion for social media, such that he?s showing organizations how to use these tools inside the firewall, as well as to build authentic conversations between coworkers, customers, and even competitors. Chris speaks at several conferences and for private organizations, bridging business-minded people with technology concepts and helping tech-centric types understand the business implications of their efforts. For more on his speaking, check out http://chrisbrogan.com/connect Chris blogs, writes articles, and makes media of all kinds at [chrisbrogan.com]. Skilled in new media creation (blogging, podcasting, videoblogging) as well as social media community building (through sites like Facebook, Ning, Twitter, and others), his strength is in connecting passionate people together for business, collaboration, and networking.
Speaker - Maggie Fox, Founder and CEO, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, one of the world?s largest and best-known agencies helping business navigate the world of Web 2.0. Pioneers in their field, SMG has created and executed social media strategies for Ford Motor Company, SAP, Yamaha Motor and Harlequin Publishing. Maggie is a communications and content expert who has never met a medium she didn't like. Over the course of her career, she has lead teams that have marketed, written and produced television and web content for some of the biggest and best-known brands in North America, including Sears, Deloitte and Disney. Maggie is often asked to speak to the press and business groups about the importance and use of social media in the enterprise.
Knowledge Management (KM) was the business buzzword circa 1995. Today, some say KM is dead, others point to portals, innovation management, Web 2.0 and Enterprise 2.0 as the manifestations of KM today. Join noted KM author, speaker and consultant Carl Frappaolo as he updates the definition of KM practices and technologies for the 21st century. Strategy and technology models first introduced in Carl's KM book in 2002 will serve as a framework for positioning and understanding the current state of the industry.
Speaker - Carl Frappaolo, Book Author and Vice President, Market Intelligence, AIIM
With over 25 years experience working with a broad array of business solutions including knowledge and content management, portals, search engines, document management, workflow, BPM, records management, imaging, intranets and electronic document databases, Mr. Frappaolo is well versed in the practical business and technical aspects of implementing large scale e-applications. Valued for his technical, practical and market expertise, he has consulted with a variety of organizations spanning multiple industries. Prior to joining AIIM, Mr. Frappaolo founded Delphi Group, where he led the firm's consulting and market research practice for nearly 20 years. He is the creator of several methodologies designed to address the needs of knowledge management, content management, business process management and portal design. Mr. Frappaolo has published 4 books and over 300 studies, articles and whitepapers, and has lectured to audiences around the world.
Speaker - Dan Keldsen, Director, Market Intelligence, AIIM
To date, technology analysts have quite properly focused on the social and business aspects of Enterprise 2.0 technologies. And yet, Enterprise 2.0 tools (including collaboration suites, pure-play blog / wiki / social-networking products, and revamped portal products from major vendors) differ quite substantially in maturity, approach, and support. This session will share customer research from noted evaluation firm CMS Watch on leading Enterprise 2.0 technologies, and provide a framework for customers to evaluate the marketplace based on their own needs.
Organizations face a variety of strategic challenges related to innovation, talent management, customer relationships and workforce agility. Social network sites (e.g., a "corporate Facebook") and related social media tools establish a foundation for organizations to deliver enterprise value in response to those challenges. To leverage social networks successfully, organizations must also address cultural dynamics and change management issues. In this panel, CEO's from leading social media vendors share their perspectives on market trends, the types of solutions being deployed and customer case studies across different industries.
Moderator - Mike Gotta, Principal Analyst, Burton Group
Mr. Gotta has over 25 years of experience in the IT industry. His research agenda covers strategies related to collaboration, social software and community-building within large enterprises. Mr. Gotta has over 10 years of experience as an industry analyst advising Global 2000 organizations on governance and best practices related to business productivity and knowledge management strategies. He is a frequent speaker at industry events and is a recognized expert in the field having published hundreds of articles related to collaboration, social software, and knowledge management. He is a former Senior Vice President & Principal Analyst at META Group and an avid blogger (http://mikeg.typepad.com).
Anne Berkowitch ? Chairman & Chief Executive Officer Anne is CEO of SelectMinds, a global provider of corporate social networking solutions. As co-founder and CEO, Anne Berkowitch leads the SelectMinds Board of Directors and management team. Since the company's inception in 2000, Anne has played a key role in the development of SelectMinds' client relationships and the evolution of the company into a leading provider of Corporate Social Networking solutions and services. Previously, Anne was a management consultant with Booz Allen & Hamilton, working primarily with service businesses out of both the New York and London offices. While at the firm, she was also very active in the recruitment and development of senior staff and went on to start her own boutique executive search firm specializing in placement of senior consultants, before co-founding SelectMinds. Anne has an MBA in finance from MIT's Sloan School of Management and a BSC in Applied Math and Biology from Brown University.
John Bruce has a solid track record of leadership and achievement as a senior sales, marketing and business development executive in developing high tech markets. Most recently, John was a General Manager within the Documentum Group of EMC. Prior to this, he was President and CEO of Authentica, a leading information security company which was acquired by EMC. Before leading Authentica, he was Chief Marketing Officer and Executive Vice President of Sales for Counterpane Internet Security, with responsibility for establishing the company marketing strategy and driving sales. Counterpane was acquired by British Telecom. John also spent more than eight years at Symantec Corporation in senior management roles. In his last position there, he was Vice President of Business Development and Alliances, driving strategic alliances with major vendors including HP, IBM, and Intel. These alliances were considered by the industry to be major contributors to Symantec's dramatic growth in sales to corporations.
Speaker - John Kembel, Co-founder and CEO, HiveLive
Matthew Greeley is Founder and CEO of BrightIdea.com, the global leader in On-Demand Innovation Pipeline Management (IPM) software. Prior to founding BrightIdea.com, Matthew consulted for Wrenchead.com, helping them raise over $100 million in venture funding from investors including: CBS Corporation, Polaris Ventures, and Goldman Sachs. Before joining Wrenchead.com, Matthew co-founded Silicon Valley enterprise software provider Alyanza Software, which was acquired by Niku eight months after founding, yielding triple digit returns to early investors. Matthew began his career at FMK Advisors, an east coast hedge fund, where he focused on marketing and fund raising. He holds a degree in Computer Engineering from Stevens Institute of Technology and studied Creativity and Marketing at Stanford University. In addition to his role at BrightIdea.com, Matthew sits on the board of directors of ClearDay Technologies.
Social computing platforms integrate enterprise 2.0 capabilities into a single platform (blogs, wikis, RSS, etc.) Three basic choices are available to the SMB and large enterprise. The first is to choose an established large enterprise application vendor's solution (IBM, Microsoft, Oracle); the second is to choose a startup's offering (Jive/Clearspace, Thoughtfarmer) and the third is to "roll your own" or build a customized application that provides all the functionality you're looking for based on components available from the open source community. Jevon MacDonald, a leading Enterprise 2.0 blogger and CEO of Firestoker, will lead an industry panel on discussing the merits and pitfalls of each of these approaches.
Moderator - Jevon MacDonald, Co-Founder, Firestoker
Speaker - Brian Magierski, Chief Development Officer, nGenera Corporation
Speaker - John Samuel, SVP, Travel Studios, Sabre Holdings
John Samuel Senior Vice President John Samuel is a travel industry veteran and consultant, well-known for his innovative programs using the web to market and deliver a superior travel shopping experiences for consumers. Through his leadership, Travel Studios is leading technology and business innovation for Sabre and its customers. Prior to joining Sabre, Samuel spent 2 years at Orbitz, where Samuel held the position of Executive Vice President and was responsible for all aspects of marketing and leisure travel offerings, ensuring that the travel site continued its industry-leading role in offering the easiest to use and most consumer-friendly web site. He also lead the company?s e-commerce and distribution efforts by building stronger relationships with travel suppliers. Prior to joining Orbitz, Samuel spent 16 years with American Airlines, where he served as vice president of Customer Technology, maintaining overall responsibility for the airline?s web site. He also managed the team responsible for development and operation of all of American?s customer-facing technology. During his tenure in this position he directed the expansion of self-service airport kiosks and rollout of the voice recognition platform for customer service. Samuel also held the position of vice president of Interactive Marketing where he oversaw the complete redesign of the American?s web site with a new look-and-feel, technical platform and enhanced functionality to successfully improve customer satisfaction and expansion of email product suite of services. During this period, he also launched an expansion of American?s Customer Relationship Management (CRM) capabilities. Samuel holds an MBA in marketing and finance from University of Chicago and a Bachelor of Arts in Management Information Systems from Abilene Christian University in Abilene, Texas.
Speaker - Lawrence Liu, Technical Product Manager, Microsoft
Learn useful lessons that work from companies like Pixar, Dow Jones, Vodafone, and Accenture. Listen to Sun Microsystems' story about their successful wikis.sun.com and blogs.sun.com. Get 12 tips for making your wiki work. Learn what value these companies created.
Jeffrey Walker is President of Atlassian, a software company that builds development and collaboration tools. He leads the company's sales and marketing and the US operations. Prior to Atlassian, Jeffrey held CEO and President roles at four companies including Accrue Software. He spent 25 years in IT and management consulting including running a subsidiary of Computer Sciences Corp. and managing a practice for the consultancy CSC Index. Jeffrey began his career as a programmer in Boston. He is an avid musician and amateur artist living in Menlo Park, California. Atlassian develops affordable software that helps enterprises collaborate better. Five years ago Atlassian introduced JIRA, now one of the most popular issue trackers used for IT and project management. Atlassian's Confluence spearheaded the use of enterprise wikis, and is the most widely used commercial wiki worldwide. The company has over 10,000 customers in 98 countries, including 30 of the world?s top 50 corporations.
Speaker - Linda Skrocki, Sr. Engineering Program Manager, Sun Microsystems, Inc.
Take the opportunity to get to know a different side of the social software vendors you've met, as they go head-to-head in a four-way battle royal. Watch, ask questions, and rate the performances of the four social software vendor executives as they give you insight into the culture and vision that defines their companies. Seating is limited!
In the last year Facebook has moved beyond its traditional student user base and emerged as the fastest growing social networking site in the world. Enterprises are increasingly looking at the possibility of leveraging Facebook for internal and external collaboration and communication, fostered by a growing list of third-party applications providing Facebook users with the capability to share documents and conduct meetings all through the Facebook platform. In this session we'll look at the opportunities for enterprises to leverage Facebook for fun and profit.
Moderator - Irwin Lazar, Principal Research Analyst and Program Director, Nemertes Research
Irwin Lazar is the principal analyst and program director for unified communications and collaboration at Nemertes Research, where he develops and manages research projects, develops cost models, conducts strategic seminars and advises clients. His background is in network operations, network engineering, voice-data convergence, and IP telephony. Mr. Lazar is responsible for benchmarking the adoption and use of emerging technologies in the enterprise in areas including VOIP, unified communications, Web 2.0 initiatives, social networking, and collaboration.
Speaker - David Lavenda, Vice President, Marketing and Product Strategy, WorkLight
David has an extensive background in marketing and product management and has held key senior positions in successful technology companies. Recently, he served as Chief Marketing Officer of V-Secure Technologies (sold to Radware - NASDAQ:RDWR). Prior to that, he co-founded and served as Vice President of Marketing and Product Strategy at Business Layers (sold to Netegrity ? NASDAQ:NETE). Previously, he has held a variety of business and technical positions in technology companies and organizations. Mr. Lavenda has a B.Sc. in Physics from Bar-Ilan University, an MBA in Marketing from the Recanati School of Business at Tel Aviv University, and has completed advanced studies in Electrical Engineering at Tel Aviv University.
The internet is becoming programmable. Many sites are providing data access APIs as the Software As as A Service paradigm shift is taking place. Mashups have been around for years, but recently social networking sites have also joined the fray by opening up their own APIs. Facebook is one of the leaders of the movement. Having released their API in May of 2007, there are many thousands of Facebook applications in use today. Google countered with OpenSocial Project. We will discuss the internet as an application development platform in general, and look at how some of the leading social networking APIs work. We will then discuss how these concepts can be applied in the enterprise to enable better information sharing and collaboration.
Speaker - Jean Barmash, Director of Services, Alfresco
The social networking scene is moving fast with ever-changing tools and feature-rich services that provide users with increasing personalization and flexibility. This panel will feature a spirited discussion hosted by provocative blogger, Dennis Howlett. Howlett will discuss new platform choices such as Twitter and Seesmic with leading industry startup CEOs. Particular emphasis will be placed on the utility for these platforms and services in the Enterprise environment.
Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.
