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What Is Enterprise 2.0?

The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and networks of partners and customers.

Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.

Enterprise 1.0 Enterprise 2.O
Hierarchy
Friction
Bureaucracy
Inflexibility
IT-driven technology / Lack of user control
Top down
Centralized
Teams are in one building / one time zone
Silos and boundaries
Need to know
Information systems are structured and dictated
Taxonomies
Overly complex
Closed/ proprietary standards
Scheduled
Long time-to-market cycles
Flat Organization
Ease of Organization Flow
Agility
Flexibility
User-driven technology
Bottom up
Distributed
Teams are global
Fuzzy boundaries, open borders
Transparency
Information systems are emergent
Folksonomies
Simple
Open
On Demand
Short time-to-market cycles

Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process.

Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business.

The 2008 Enterprise 2.0 Conference Advisory Board is comprised of leading experts in the fields of technology for business, collaboration, culture change and collective intelligence.

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“Web 2.0 technologies represent a fundamentally new way to connect with customers and prospects and harness the collaborative power of employees.”
—Forrester



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